Green power can help many organizations meet environmental, financial, stakeholder relations, economic development and national security objectives. Other benefits include:
- Avoid environmental impacts. Green power and renewable energy avoid most of the environmental impacts associated with traditional power generation, helping protect human health and the health of the environment.
- Purchasing electricity generated by renewable energy resources creates a financial hedge against unstable or rising fossil fuel prices by diversifying a consumer's energy portfolio. Wind, geothermal, hydro, and solar energy are not subject to the rise and fall of fuel costs. For these reasons, renewable electricity can offer a fixed price over the long term.
- Fuel supply disruptions. On-site renewable generation can reduce the risk of disruptions in fuel supplies resulting from transportation difficulties or international conflict.
- To address global climate change and regional air quality issues, federal and state regulations have been proposed that would effectively increase the price of conventional electricity. But green power would be largely unaffected by these regulations, resulting in more stable prices over the long run.
- Organizations that need highly reliable power usually use on-site power generation, such as diesel engines and gas turbines, for their facilities in the event of a power outage. Onsite renewable generation can provide this backup power without power without fossil fuel emissions. Some renewable sources, however, require battery storage or other backup devices for essential electrical services during an outage.
- Being among the first in a community to purchase green power is a demonstration of civic leadership and it makes a statement that an organization is willing to act on its mission.
- Generate positive publicity. Buying green power affords an opportunity for public recognition and public relations that advertising and media relations cannot buy. Companies that are in the public eye need to be responsive to the concerns of environmentally conscious customers, shareholders, regulators, and other constituents.
- By purchasing green power, a company may be able to differentiate its products or services by, for example, offering them as "made with certified renewable energy" or "climate neutral."Purchasers of green power can also join their power supplier to market their products together.
- Stimulate local economies. Because renewable resources are typically local, jobs are created to install and operate renewable generation facilities. Renewable power facilities also increase the local tax base and can provide income for farmers and rural communities.
- Renewable energy diversifies the nation's fuel resources and reduces its dependence on imported fuels.
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